M2U NYC is here to show you it’s totally possible to have an affordable, high quality, and stylish makeup routine. After a combined 20+ years working for big brands like L’Oreal, Estee Lauder, and E.L.F. Cosmetics, our founder team has the inside scoop on what it really takes to make beauty products — and how unreasonably high our competitors’ prices are. Our goal is to reveal that the right question isn’t “Why are you so cheap?” but rather “Why are other brands so expensive?” But that’s not all. Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. This city has an unparalleled, magnetic charm that’s incredibly inspiring to us. From our one of a kind palette cover artwork to our brilliantly bold lipsticks, we bring the New York City spark in every step of product development. That way, we’re always delivering electric, on-trend products to your doorstep.