Bash + Sass is a gender neutral brand created for the “little minimalist” ages 6 mos - 12 yrs old, created by Founder/Creative Director, Irene Lee. Inspired by her own two kids, urban street style and culture, Bash + Sass brings you high-quality made styles that are “made for play.”
What sets it apart from other brands (aside from being a gender neutral line) is their monster characters:
Monsters with a Meaning.
Each collection introduces a monster that embodies a specific social value or characteristic that the brand believes is important for big and little kids to acknowledge and share. With today’s social and political climate, they think it’s important to start teaching kids at a young age about self-confidence, helping others and being proud of who they are no matter their skin color, gender or family makeup. The monsters and what they represent are directly influenced by Irene's own kids, Bash and Isa.
The brand’s simple and creative approach to design fosters imagination and individuality while also prioritizing sustainable and local manufacturing. The brand proudly produces garments and sources fabrics in CA to support other local small businesses.