Prima Towels is a business that I started after being inspired on a trip to Isla Mujeres, Mexico in 2017. I fell in love with the Turkish towels that were provided in the restored hacienda where I was staying on my romantic getaway. At first, it was the softness that captured me, AND they were just so pretty! Through the years I've also grown fond of their practicality and the fact that they become softer and more absorbent with every wash. Compact, lightweight and quick-drying, Prima Towels are perfect for travel or an afternoon spent at the pool, lake or beach. They add a touch of style to any bathroom or casually draped over your favorite chair. All Prima Towels are loomed in Turkey from 100% Turkish cotton. I hope that you love fall in love at first sight just as I have.