Stryx is on a mission to help guys be their most confident and comfortable selves. So, we became the first company ever to conceive, from start to finish, what cosmetic and skin care products would be – if they were made for men. We believe that formulation, design, packaging, branding and education all matter in this process. Our growing line of unique, celebrated products is the validation of our success. 65% of our customers are first time cosmetic users, opening up the cosmetics category to an entirely new consumer group.